Marketing Activities
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The organization derives its strength from its marketing policy whereby a two dimensional marketing system is adhered to. Of this, one is centralised activity undertaken by the federation and the other is decentralised activity undertaken directly by the milk unions in their local market.

Under the centralised activity, marketing of major milk products is done through the Regional Marketing Offices (RMOs) . are located at Meerut, Lucknow & Varanasi . A wide sales network is spread throughout the state a large number of retail outlets are being catered every day.

The decentralised marketing encompasses mainly milk marketing in local & adjoining towns controlled directly by the milk unions. In addition, sales of indigenous milk products is also ensured by them. Their clientele include several prestigious institutions in Uttar Pradesh & Delhi besides the Indian Army.

An extensive & intensive marketing infrastructure provides ample scope for tie-ups in marketing of quality products. The reach & depth of our marketing infrastructure provides the right platform to launch/ distribute products in the state.

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